The marketers aspire to build a MarTech stack that works for them and paves the way for future growth and adaptability. This is why, they should identify and adapt the most effective tools and software that align with the company’s operations, marketing, and sales strategies to ensure a seamless customer journey. This helps them effectively… Continue reading Why is MarTech Stack Audit Important?
Author: Shiv Panchagiri
CEO and Co-Founder at Digital Di Consultants
Enhance the performance of your automation tool with MarTech Consultants
Developing and executing a successful marketing strategy can be challenging for any organization. However, companies that leverage the power of marketing automation to nurture their prospects have witnessed a significant increase in qualified leads. Nurtured leads tend to make larger purchases compared to their non-nurtured counterparts. It helps you build brand awareness about your company.… Continue reading Enhance the performance of your automation tool with MarTech Consultants
Marketo vs. HubSpot vs. Pardot: Top Platforms Compared
With marketing automation now a mission-critical capability for lead generation and customer engagement, choosing the right platform for your needs and budget becomes paramount. When evaluating the crowded marketplace of providers marketing teams now face, three leaders consistently rise to the top across analyst reports and customer satisfaction surveys – Marketo, HubSpot and Pardot. But… Continue reading Marketo vs. HubSpot vs. Pardot: Top Platforms Compared
Beginner’s Guide To Setting Up Marketing Automation
Marketing automation is transforming the way modern businesses reach, convert, and retain customers. For companies just getting started with automation, the setup process can seem daunting. In this beginner’s guide, we’ll walk through the basics of what automation is, why it’s valuable, and how to choose and implement the right marketing automation platforms and workflows… Continue reading Beginner’s Guide To Setting Up Marketing Automation
Marketing vs. Marketing Operations Agencies: Uncovering the Key Differences
Picture this: You’re the marketing director of a thriving B2B company with multiple business units, and your team needs additional support with day-to-day marketing operations activities, guidance with developing processes, managing data, and executing impeccable campaigns allowing marketing to drive leads over to sales at the perfect time. You have two options: Company A is… Continue reading Marketing vs. Marketing Operations Agencies: Uncovering the Key Differences
Click to Conversion: Importance
of B2B Marketing Attribution
Introduction Do you find it difficult to analyze and evaluate the results of your B2B marketing campaigns? Or are you struggling to make sense of a sea of dispersed info and feel like you’re drowning? If the answer is “YES,” then you are not alone! The B2B marketing attribution process can be complicated but also… Continue reading Click to Conversion: Importance
of B2B Marketing Attribution
Campaign Naming Convention: An Underrated, Critical Aspect of B2B Marketing Campaigns
Is there anything worse than spending an obscene amount of time juggling through disorganized campaigns? Scattered shards of campaigns can’t give you a clear illustration of your overall marketing performance. The real challenge is to create a consistent target campaign schema that allows marketers to analyze and develop an understanding of whether their efforts are… Continue reading Campaign Naming Convention: An Underrated, Critical Aspect of B2B Marketing Campaigns
The Importance of Marketing Operations For Business Growth
Today, B2B marketing encompasses a range of different components, spanning from strategy to execution and everything in between. In order to accomplish your marketing goals, you and your team inevitably invest a significant amount of time in producing compelling content, adhering to the most effective SEO practices, optimizing advertising campaigns, crafting exceptional brand videos, sending… Continue reading The Importance of Marketing Operations For Business Growth
Don’t Let Data Decay Affect Your Growth: Everything You Need To Know To Get Rid of Data Decay
Your CRM system will offer you useful information on prospects, paying customers, vendors, and employees. CRM data decay is a significant issue that may lead to a reduction in sales and customer satisfaction, higher personnel turnover, and dissatisfaction amongst management and employees. According to a study, CRM data quality issues have hampered 95% of survey… Continue reading Don’t Let Data Decay Affect Your Growth: Everything You Need To Know To Get Rid of Data Decay
Why Human Element And Technology Is The Ideal Combination In B2B Marketing
It is a data-driven world, and the effectiveness of B2B marketing campaigns run by almost every industry depends on data-generated insights. Hence, the importance of data cannot be overstated. While most companies tend to lean towards automation and AI (which isn’t wrong), the importance of human intervention is often taken for granted. There are several… Continue reading Why Human Element And Technology Is The Ideal Combination In B2B Marketing