Digital Di Consultants

Marketo vs. HubSpot vs. Pardot: Top Platforms Compared

With marketing automation now a mission-critical capability for lead generation and customer engagement, choosing the right platform for your needs and budget becomes paramount. When evaluating the crowded marketplace of providers marketing teams now face, three leaders consistently rise to the top across analyst reports and customer satisfaction surveys – Marketo, HubSpot and Pardot.   But… Continue reading Marketo vs. HubSpot vs. Pardot: Top Platforms Compared

Beginner’s Guide To Setting Up Marketing Automation

Marketing automation is transforming the way modern businesses reach, convert, and retain customers. For companies just getting started with automation, the setup process can seem daunting. In this beginner’s guide, we’ll walk through the basics of what automation is, why it’s valuable, and how to choose and implement the right marketing automation platforms and workflows… Continue reading Beginner’s Guide To Setting Up Marketing Automation

Marketing vs. Marketing Operations Agencies: Uncovering the Key Differences

Picture this: You’re the marketing director of a thriving B2B company with multiple business units, and your team needs additional support with day-to-day marketing operations activities, guidance with developing processes, managing data, and executing impeccable campaigns allowing marketing to drive leads over to sales at the perfect time. You have two options: Company A is… Continue reading Marketing vs. Marketing Operations Agencies: Uncovering the Key Differences

Click to Conversion: Importance
of B2B Marketing Attribution

Introduction Do you find it difficult to analyze and evaluate the results of your B2B marketing campaigns? Or are you struggling to make sense of a sea of dispersed info and feel like you’re drowning? If the answer is “YES,” then you are not alone! The B2B marketing attribution process can be complicated but also… Continue reading Click to Conversion: Importance
of B2B Marketing Attribution

Campaign Naming Convention: An Underrated, Critical Aspect of B2B Marketing Campaigns

Wardrobe storage system. Clean up clothes with konmari method (Marie Kondo). Clothes neatly folded in bedroom

Is there anything worse than spending an obscene amount of time juggling through disorganized campaigns? Scattered shards of campaigns can’t give you a clear illustration of your overall marketing performance. The real challenge is to create a consistent target campaign schema that allows marketers to analyze and develop an understanding of whether their efforts are… Continue reading Campaign Naming Convention: An Underrated, Critical Aspect of B2B Marketing Campaigns

The Importance of Marketing Operations For Business Growth

Today, B2B marketing encompasses a range of different components, spanning from strategy to execution and everything in between. In order to accomplish your marketing goals, you and your team inevitably invest a significant amount of time in producing compelling content, adhering to the most effective SEO practices, optimizing advertising campaigns, crafting exceptional brand videos, sending… Continue reading The Importance of Marketing Operations For Business Growth

Don’t Let Data Decay Affect Your Growth: Everything You Need To Know To Get Rid of Data Decay

Your CRM system will offer you useful information on prospects, paying customers, vendors, and employees. CRM data decay is a significant issue that may lead to a reduction in sales and customer satisfaction, higher personnel turnover, and dissatisfaction amongst management and employees. According to a study, CRM data quality issues have hampered 95% of survey… Continue reading Don’t Let Data Decay Affect Your Growth: Everything You Need To Know To Get Rid of Data Decay

Why Human Element And Technology Is The Ideal Combination In B2B Marketing

It is a data-driven world, and the effectiveness of B2B marketing campaigns run by almost every industry depends on data-generated insights. Hence, the importance of data cannot be overstated.  While most companies tend to lean towards automation and AI (which isn’t wrong), the importance of human intervention is often taken for granted. There are several… Continue reading Why Human Element And Technology Is The Ideal Combination In B2B Marketing

Importance of Getting An Ideal Customer Profile (ICP) Right

As it always should be – Ideal customer profile (ICP) has become the talk of the ‘marketing town’ as almost every business strives to create an ICP for their company. And this comes as no surprise as the first step towards a successful marketing campaign is nailing the ICP; everything else will come later. Hence,… Continue reading Importance of Getting An Ideal Customer Profile (ICP) Right

Why Should Demand Generation and Marketing Operations Work Together?

As marketing has come to the forefront, there is often a debate about the relationship between demand generation and marketing operations. Should demand generation and marketing operations work as individual units, or should demand generation report to marketing operations or vice versa? They appear to be fully independent functions of B2B marketing, with unique standards,… Continue reading Why Should Demand Generation and Marketing Operations Work Together?