Custom and Flexible Landing Pages
Build complex Landing Page Templates in the Pardot instance for a large communications technology company.
BACKGROUND
- A large communications technology company has its biggest global in-house conference in the 2nd week of November 2022. The client wanted to drive the registrations and share information and details about different booths.
- The main contact on the client side has great hands-on experience with Marketo and very little knowledge about Pardot.
- Audience size: 1,500+
- Geography: Global – NA, APAC, LATAM, EEMEA
USE CASE
The client’s request was to build Complex Landing Page Templates in their “classic” Pardot instance.
The definition of a complex LP template on this project:
- Header with 6 hyperlinks that connect/redirect to the client’s specific product/ solutions website pages.
- A master LP will have 25+ sections/ modules. Now, depending on the event LP, design it in a way that LP in the way the client would hide the modules/ sections depending on the LP design.
- A) Design either LP with at least of these functionalities:
i.) Toggle On/off
ii.) Hide sections
iii.) Drag and drop functionalities
- Footer with 30+ hyperlinks without leverage snippets (since it’s a classic instance)
SOLUTION
We have 5 web developers that specialize in building customized LP templates in Pardot, Marketo, HubSpot” to “Our web development team specializes in building customized LP templates in Pardot, Marketo, HubSpot
- Build customized master 4 LP templates with different variations.
- Bootstrap functionality with variables (true or false) to hide the sections.
A. Customized LP is built
B. Upon request for a new LP creation, the MOPs person can edit it by selecting a specific section/ module that needs to be hidden or deleted. Once you edit the LP, you will find:
B1. Right Hand Side: The HTML code of the master LP
B2. Left-Hand Side: All the sections/ modules of the LP
SUMMARY
The team created a complete document and the client’s MOPs team was trained on the process
