Casestudy

Custom Data Research Case Studies

#1. COVID 19 Scientists and Researchers

Use Case

Many large Life Science Organizations started extensive research work on Covid 19 after the initial outbreak.

They would like to reach out to all the “Scientists” & ”researchers “ who have either: been involved with COVID research work/ written an article or a blog about COVID-19 or have some kind of affiliation with recent work.

We were able to provide the following data fields:

DOI	Publication Types	Title	Authors	Author First Name	Author Last Name	Author Affiliation
10.1101/2020.03.31.013268	Preprint	SARS-CoV-2 receptor and entry genes are expressed by sustentacular cells in the human olfactory neuroepithelium	Rodriguez, Ivan	Ivan	Germany	University of Geneva
10.1101/2020.04.13.038752	Preprint	Bioinformatic characterization of angiotensin-converting enzyme 2, the entry receptor for SARS-CoV-2	Barker, Harlan	Harlan	Barker	Tampere University
10.1101/2020.04.23.20077446	Preprint	Estimation of the infection fatality rate and the total number of SARS-CoV-2 infections	Hernandez Suarez, Carlos M	CARLOS M	HERNANDEZ SUAREZ	University of Colima
10.1101/2020.04.28.20082453	Preprint	Mental Health Status of the General Population during the COVID-19 Pandemic: A Cross-sectional National Survey in Japan	Ueda, Michiko	Michiko o	Ueda	Waseda University
10.1101/2020.04.29.20084061	Preprint	Sex differences and Psychological Stress: Responses to the COVID-19 epidemic in China	Song, Kangxing	Kangxing	Song	301 Hospital
10.1101/2020.04.29.20084483	Preprint	A surprising formula for the spread of Covid-19 under aggressive management	Cherednik, Ivan	Ivan	Cherednik	University of North Carolina, Chapel Hill

Conclusion

A detailed training program and documentation were created. The score values assigned to every activity was added to the document.
We could see immediate changes in terms of increasing marketing effectiveness and better insight into the lead funnel and behavioral information, it helped build a better rapport between the sales and marketing team which enhanced the ability to work with the sales team more closely to provide the data they needed to optimize cold calling and follow-up activities.

Sales could prioritize their activities based on the lead quality. They could now focus more on follow-up with the hot leads instead of following up with every lead. This saved lot of time sales usually spent on lead qualification and lead conversion.
In this span of 2 months, we saw the lead conversion process grew from 25% to 40% and the opportunities increased by 20%.

#2. Contact and Account level Custom Research

Sweet spot

The marketing and the sales team were having difficulties agreeing on the mutual definition or constant tension about the lead quality which resulted in affecting the company’s bottom line negatively – revenue.

Custom request

1. The marketing executive must have joined the company in the last 6 months from the current date.

2. The client is keen to understand the objectives these marketing executives are trying to achieve, especially if it revolves around growing the business, getting new logos, and lead generation.

3. The client is also keen to understand if these SaaS companies have outlined a focus on bringing new logos.

Some examples from our work

We collect information from press release, industry updates, biography, LinkedIn introductions, etc.

Doug is responsible to expand market penetration efforts in North America and globally. He will be working closely with Chief Commercial Officer to set growth goals and deliver sales enablement excellence.
ABCDE continues to expand its global operations.
XYZABC is expanding into North America. They have also opened a new Aerospace and Federal Defense Business Unit, based in Huntsville, Alabama.

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