The Production Team Initiative

12085252 20944067 scaled

A Global Digital Demand Center for a Large Professional Organization needed an expert vendor that could help them scale, and streamline the Pardot instance.

The client is undergoing a massive rebranding initiative. They want a team that can take the initiative to rebrand all their existing email templates, and LP templates.

Task

Process Improvement (Client Services Manager)

  • Intake
  • Create Salesforce Campaigns
  • Schedule Launch of Programs and Email
  • Create simple audience list from Pardot rules/ lists
  • Crete salesforce dashboard
  • Workflow testing

Production Team

  • Template Re-branding (fix rendering issue, add snippets, etc...)
  • Data Enrichment
  • Data Normalization
  • Production Dashboard/ Calendar
  • Simple change request
  • Workflow testing

QA

2 QA stages (Production team lead and Activation Manager) for the initial build

Production Team

1311601 679
  • JAVA, SQL, HTML and CSS, C, C++
  • QA
  • Email Template Building
  • Email Marketing
1311626 704
  • Email Marketing
  • Campaign Management
  • Email Template Building
  • Marketing Automation
6150074 57716
  • QA
  • Email Marketing
  • Data Research
  • Web Analytics
24858713 2021flat 231
  • Marketing Operations
  • Campaign Management
  • Salesforce.com
  • Email Marketing

Web Developer

Software Engineer II – Certified Pardot Specialist, Certified Mulesoft Developer

  • Pardot
  • Salesforce Marketing Cloud
  • Mulesoft
  • Azure CICD, Github actions
  • HTML, CSS, Javascript, typescript, PHP, Python
10798281 19362653 scaled

Client Services Manager

Liaison between client and the Production team

Summary

  • The client is currently leveraging Salesforce Marketing Cloud for their B2C customers, and Pardot for their B2B.
  • Digital Di Consultants rebranded the existing email templates in Litmus with new branding guidelines, and later were synced to Salesforce Marketing Cloud and Pardot respectively.
  • The team is also taking care of setting up engagement campaigns and leveraging newly branded assets.
  • Digital Di Consultants was able to maintain quality with speed so that the client could focus on their core strategic and campaign planning activities.