The Production Team Initiative

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A Global Digital Demand Center for a Large Professional Organization needed an expert vendor that could help them scale, and streamline the Pardot instance.

The client is undergoing a massive rebranding initiative. They want a team that can take the initiative to rebrand all their existing email templates, and LP templates.

Task

Process Improvement (Client Services Manager)

Production Team

QA

2 QA stages (Production team lead and Activation Manager) for the initial build

Production Team

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Web Developer

Software Engineer II – Certified Pardot Specialist, Certified Mulesoft Developer

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Client Services Manager

Liaison between client and the Production team

Summary

  • The client is currently leveraging Salesforce Marketing Cloud for their B2C customers, and Pardot for their B2B.
  • Digital Di Consultants rebranded the existing email templates in Litmus with new branding guidelines, and later were synced to Salesforce Marketing Cloud and Pardot respectively.
  • The team is also taking care of setting up engagement campaigns and leveraging newly branded assets.
  • Digital Di Consultants was able to maintain quality with speed so that the client could focus on their core strategic and campaign planning activities.