A Global Digital Demand Center for a Large Professional Organization needed an expert vendor that could help them scale, and streamline the Pardot instance.
The client is undergoing a massive rebranding initiative. They want a team that can take the initiative to rebrand all their existing email templates, and LP templates.
Task
Process Improvement (Client Services Manager)
Intake
Create Salesforce Campaigns
Schedule Launch of Programs and Email
Create simple audience list from Pardot rules/ lists
2 QA stages (Production team lead and Activation Manager) for the initial build
Production Team
JAVA, SQL, HTML and CSS, C, C++
QA
Email Template Building
Email Marketing
Email Marketing
Campaign Management
Email Template Building
Marketing Automation
QA
Email Marketing
Data Research
Web Analytics
Marketing Operations
Campaign Management
Salesforce.com
Email Marketing
Web Developer
Software Engineer II – Certified Pardot Specialist, Certified Mulesoft Developer
Pardot
Salesforce Marketing Cloud
Mulesoft
Azure CICD, Github actions
HTML, CSS, Javascript, typescript, PHP, Python
Client Services Manager
Liaison between client and the Production team
Summary
The client is currently leveraging Salesforce Marketing Cloud for their B2C customers, and Pardot for their B2B.
Digital Di Consultants rebranded the existing email templates in Litmus with new branding guidelines, and later were synced to Salesforce Marketing Cloud and Pardot respectively.
The team is also taking care of setting up engagement campaigns and leveraging newly branded assets.
Digital Di Consultants was able to maintain quality with speed so that the client could focus on their core strategic and campaign planning activities.