Developing and executing a successful marketing strategy can be challenging for any organization. However, companies that leverage the power of marketing automation to nurture their prospects have witnessed a significant increase in qualified leads. Nurtured leads tend to make larger purchases compared to their non-nurtured counterparts. It helps you build brand awareness about your company. Therefore, incorporating marketing automation in your business can be a game-changer and help you achieve your business goals.
HubSpot and Marketo allow you to implement or set up a tech stack per the Organization’s requirements. These tools help streamline different processes like marketing operations, personalize customer experiences, and enhance lead management. Whether you’re looking to offload your existing marketing operations, advance your lead generation and nurturing, manage your sales team, or create a data warehouse across your organization, working with a consultant can help Marketing and Sales manage their day-to-day tasks effectively and efficiently.
However, the first step to effectively implement the automation tool is crucial and can be challenging without expert guidance.
Why Should Your Business Use Marketing Automation?
Marketing automation streamlines repetitive tasks, workflows, and processes through technology and software. 82% of marketers have historically recognized a positive ROI from marketing automation and increased efficiency. Here are some more noticeable benefits of marketing automation.
Marketing automation enables efficient campaign management, content personalization, and audience segmentation.
HubSpot and Marketo can help automate social media marketing, email marketing, CRM integration, and lead nurturing tasks.
Automating manual or repetitive marketing tasks results in increased productivity and cost savings.
It allows for better tracking and analyzing marketing efforts. This further results in data-driven decision-making.
Integration with other systems and tools enhances efficiency and provides a holistic view of marketing performance.
How do MarTech Consultants Help?
HubSpot and Marketo Consultants help businesses optimize their marketing automation strategies. These consultants offer guidance in various aspects, including:
Define goals that align with the Organization’s requirements.
Selecting the right tools
Save Training and exploration time
Defining key performance indicators (KPIs)
Designing a monitoring plan
Partnering with a MarTech consultant specializing in HubSpot and Marketo enables you to take advantage of the full capabilities of these platforms to achieve your marketing goals. With their expertise and insights, you can reduce the time-to-value and maximize your marketing automation investment. Here are some more benefits of partnering with MarTech Consultants:
- Expertise: Hiring a marketing automation consultant can provide you with valuable experience and expertise. Their familiarity with various automation tools, such as HubSpot and Marketo, can help you understand each platform’s unique strengths and assist you in selecting the appropriate tool and implementing it effectively to align with your business objectives.
- Cost-Effective: Marketing automation consulting is a cost-effective solution for companies that need expertise without hiring full-time staff.
- Scalable: Marketing automation consulting is a scalable solution that can be beneficial for businesses at any stage of their marketing strategy. Whether you’re just starting out or have an established marketing plan, a marketing technology consultant can create a customized strategy tailored to fit your organization’s needs and help you scale up your marketing efforts.
Marketing automation will not only help you achieve your marketing goals but also redirect your marketing strategy and, ultimately, improve your bottom line. Working with a HubSpot and Marketo consultant ensures that you can leverage marketing automation’s power for enhanced marketing success.
Book a call to learn more about the value of marketing automation and to have our consultants help you implement the best marketing automation tool.
