Your CRM system will offer you useful information on prospects, paying customers, vendors, and employees. CRM data decay is a significant issue that may lead to a reduction in sales and customer satisfaction, higher personnel turnover, and dissatisfaction amongst management and employees. According to a study, CRM data quality issues have hampered 95% of survey… Continue reading Don’t Let Data Decay Affect Your Growth: Everything You Need To Know To Get Rid of Data Decay
Human Touch and Technology in B2B marketing: The Evolution of the Role In today’s B2B data-driven marketing, businesses are rapidly changing their strategies to improve campaign effectiveness by embracing artificial intelligence and automation. The human element is still a vital part of B2B marketing, even with all these technological advancements. AI for marketing streamlines processes.… Continue reading Why Human Element And Technology Is The Ideal Combination In B2B Marketing
As it always should be – Ideal customer profile (ICP) has become the talk of the ‘marketing town’ as almost every business strives to create an ICP for their company. And this comes as no surprise as the first step towards a successful marketing campaign is nailing the ICP; everything else will come later. Hence,… Continue reading Importance of Getting An Ideal Customer Profile (ICP) Right
As marketing has come to the forefront, there is often a debate about the relationship between demand generation and marketing operations. Should demand generation and marketing operations work as individual units, or should demand generation report to marketing operations or vice versa? They appear to be fully independent functions of B2B marketing, with unique standards,… Continue reading Why Should Demand Generation and Marketing Operations Work Together?
